Itc echoupal is a project undertaken by the itc to help the farmers in getting their share of the price which otherwise is eaten by the middlemen. Discuss the business benefits of echoupal initiative discuss the success factors for the itc initiative echoupal what are. An introduction, 1 stake holder analysis comparison of status of supply chain 2 before and after itc echoupal critical analysis, and comparison 3 with hkb 4 future scope company logo. Itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called e choupal an open meeting place in a village. The itc e choupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Itc echoupal itcs echoupal platform was started with the aim to be the focal point for farmers to sell their produce, thus eliminating the need for the middlemen or mandis. Yet the farmers are free to sell to anybody and are not tied irc to itc with any written contracts. Innovation for india award 2006 for itc echoupal in the social innovations category for business organizations. Mar 28, 2020 the e choupal also provides other information to the farmer, including cropprices, weather and knowledge on scientific farming techniques.
Itc echoupal unshackles the potential of the indian farmer, who has been trapped in a vicious cycle of low risktaking ability low investment low productivity weak market orientation low value addition low margin low risk taking ability. Tradition about itc traditional supply chain problems faced by traditional supply chain problems faced by traditional practices. Please update this article to reflect recent events or newly available information. May 21, 2019 choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc. By creating a more efficient marketing channel, e choupal reduces transaction costs and helps farmers to adjustfinetune crops types and qualities to changing trends. Jan 09, 2020 itc holds out mall hope for villagers the telegraph. By creating a more efficient marketing channel, echoupal reduces transaction costs and helps farmers to adjustfinetune crops types and qualities to changing trends. Aug 12, 2019 to the uninitiated, an itc e choupal is an internet kiosk in the home of a fellow villager. The echoupal initiative whereby a choupal is equipped with a computer and internet connectivity is the brainchild of a large agricultural processing company in india, the indian tobacco company. Jan 04, 2018 the echoupal initiative, among other facets of itcs multidimensional integrated rural development programme, isnt just philanthropy. The e choupal initiative whereby a choupal is equipped with a computer and internet connectivity is the brainchild of a large agricultural processing company in india, the indian tobacco company. It still employs more than 58% of population and accounts for 15 % of the gdp. It is always assumed that conducting ebusiness requires communication infrastructure and some amount of computer knowledge.
These are very wrong assumptions and a quiet digital revolution is. Rajesh panda deputy director, associate professor, sibm, pune email. Ferziger peric computational methods fluid dynamics pdf while the farmers benefit through enhanced farm productivity and higher irc gate prices, itc benefits from the lower net cost of procurement despite offering better prices to the farmer having. Each echoupal is provided with a computer kit consisting of the following components. Indian agrosector has been exploiting the benefits to ict.
Bowonder, vinay gupta and amit singh abstract ict has potential to make significant inroads in a traditional agrarian economy like india. Itc e choupal pdf inspired by its mission to create enduring value for the nation and its stakeholders, itc has developed an integrated rural development programme that. Effects of echoupal itc limited has now established computers and internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their. It is basically a computer with internet facility that allows users to access the e choupal website run by itc. The international business division ibd, which was the agricultural division of itc, was lagging behind other divisions tobacco, retail, etc. Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for coconut retailers, betel. Dec 06, 2019 reach itcs agri business has set up 23 choupal saagars across the three states with overitv feet of dedicated retail space. The itc group which was one of indias foremost private sectors saw the need to address these inefficiencies and therefore gave birth to a system called the echoupal. By operating across the agrivalue chain, itc is able to source raw materials directly from farmers, thereby ensuring safe and quality food products for its. Choupal haats have further added to the reach of itc echoupal by increasing multifold its direct touch with villagers. Developing a rural market ehub the case study of echoupal experience of itc b. The echoupal provides the farmers with an alternative from the unscrupulous.
Itc echoupal case study pdf beginning in, itc set up a network of ict kiosks around the country, called echoupal an open meeting place in a village. E choupal june an initiative of itc limited to link directly. Itc echoupal free download as powerpoint presentation. The echoupal initiative, among other facets of itcs multidimensional integrated rural development programme, isnt just philanthropy. Industrial enterprises serve as the basic support for the ebusiness implementation. Echoupal initiative term paper free college essays, term. The echoupal initiativewhereby a choupal is equipped with a computer and internet connectivityis the brainchild of a large agricultural processing company in india, the indian. Lintas media arm, echoupal join to launch bharat barometer blonnet. Abstract in hindi an indian language spoken in most parts of northern and central india, a choupal is a village gathering place.
To the uninitiated, an itc echoupal is an internet echoupzl in the home of a fellow villager. Kishore singh, echoupal farmer, narsinghkheda village, sehore district, madhya pradesh the echoupal is an important component of itcs multidimensional integrated rural development program that has evolved from its deep understanding of the challenges and opportunities inherent in the farm sector. How itc echoupal connects corporate giants, farmers. Itc then came up with an initiative called echoupal to link directly with rural farmers via the internet for procurement of agricultural and aquaculture products like soybeans, wheat, and coffee. Itc holds out mall hope for villagers the telegraph. The itc, on implementing the echoupal sought to improve the supply distribution chain by payment method and all in all, eliminate the inefficiencies that the mandis system posed. Although rural india suffers from a weak ict infrastructure and. Jan 17, 2019 r choupal changed for singh in when the diversified conglomerate itc introduced an e choupal to his village. The itc echoupal ict is a powerful example of a business model that delivers largescale societal value by cocreating rural markets with local communities. Itcs main motivation behind creating echoupal was to generate more sales in agriculture. An introduction, 1 stake holder analysis comparison of itcs supply chain of soya bean before echoupal initiative.
Mar 25, 2020 itc echoupal unshackles the potential of the indian farmer, who has been trapped in a vicious cycle of low risktaking ability low investment low productivity weak market orientation low value addition low margin low risk taking ability. Choupal saagar app is your companion to know promotions, offers, celebrations, contests, activities, fresh arrivals, etc. Itcs echoupal and profitable rural tranformation rural india is a difficult business location. Itc echoupal, agricultural exporters india itc abd, corporate social responsibility in india please help improve it or discuss these issues on the talk page. Feb 17, 2004 the access to the echoupals remains free for the farmers, while the sanchalak gains a small commission from itc limited for transactions via the echoupals.
Corporate background itc was incorporated onaugust 24, 1910 under the name of imperialtobacco company of india limited. Itc echaupal contributerssaumya,kiran,musharaf,amrit,dipti,shitanshu. Mar 26, 2020 itc echoupal, agricultural exporters india itc abd, corporate social responsibility in india please help improve it or discuss these issues on the talk page. On the anvil are plans to channelise other services choual to microcredit, health and education through the same echoupal infrastructure. Innovative ict application platforms are being created by private sector players in conjunction with local. The companys ownership progressively indianised, and the name of the company was changed to i. Lintas media arm, e choupal join to launch bharat barometer blonnet. Itcs foray into the agricultural procurement started with wheat, soybean and shrimp and has now moved into coffee and paddy. Its services reach out to more than 4 million farmers in echoupsl villages through kiosks spread across 10 states. It helps with price risk management and facilitates effective competition. Rchoupal changed for singh in when the diversified conglomerate itc introduced an echoupal to his village. The echoupal also provides other information to the farmer, including cropprices, weather and knowledge on scientific farming techniques. New media and development empowering farmers india. An echoupal external website that opens in a new window is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure.
An introduction, 1 stake holder analysis comparison of status of supply chain 2 before and after itc echoupal critical analysis, and comparison. To the uninitiated, an itc echoupal is an internet kiosk in the home of a fellow villager. Itc choupal saagar in itarsi is a top company in the category supermarkets, also known for coconut retailers, betel nut retailers, mixed pickle retailers. This initiative has enabled farmers from over 40, the e choupal is a unique webbased initiative of itc limited, offering farmers required information, products, and services they need. A case study on rural marketing initiative management case prof. Transport, electric power, and information infrastructure are inadequate. What was itc s motivation for creating the echoupal. Itc echoupal itc echoupal itcs echoupal platform was. Itc s main motivation behind creating echoupal was to generate more sales in agriculture.
The first of its kind in india, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, echoupal was declared. What was itcs motivation for creating the echoupal. It is basically a computer with internet facility that allows users to access the e. This largescale intervention in water stewardship covers 45 districts across 12 states e choupzl has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures. This largescale intervention in water stewardship covers 45 districts across 12 states echoupzl has brought the area under watershed to over 8,36, acres through more than 10, water harvesting structures. The echoupal which attracted global attention is a supply chain innovation that is local to india but has wide applications across the nations. These middlemen make up for the lack of infrastructure and fulfill. Oct 02, 2009 an e choupal external website that opens in a new window is a service offered to farmers by itc to help them work their way around market intermediaries and weak infrastructure.
The e choupal which attracted global attention is a supply chain innovation that is local to india but has wide applications across the nations. Reach itcs agri business has set up 23 choupal saagars across the three states with overitv feet of dedicated retail space. The largest internetbased intervention in rural india, echoupal has grown into an ecosystem of services that addresses diverse rural needs, from agriextension and other farm. This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. The largest internetbased intervention in rural india, e choupal has grown into an ecosystem of services that addresses diverse rural needs, from agriextension and other farm. The farmer and sanchalak are free to use the echoupal and develop new uses. Itc echoupal ppt final free download as powerpoint presentation. What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for itc.
291 1144 484 16 883 923 1456 1271 206 520 1264 1474 1036 1329 464 934 473 830 602 1515 1542 1135 269 1147 1384 741 1221 1301 1394 1007 535 170 514 134 589 101 1205 685 1340 387 588 1369 119 625 38 130